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一次通关翻译资格
Although theme parks made up less than a third of Disney’s total revenue of $38 billion last year, Shanghai Disneyland still figures to be a key addition to the business because it will boost the company’s visibility in one of the world’s fastest-growing markets. Due to government rules aimed at protecting the public from what are perceived to be unwelcome foreign cultural influences, awareness of the Disney brand in China lags that of the rest of the world. Unlike in the U.S., where Disney operates a 24-hour TV channel and radio station, the company’s presence in China is limited to a dozen hours of programming a week on local stations, five Disney-branded English-language schools in Shanghai and sales of Disney merchandise. In the past two years, Disney has produced two children’s films for the mainland, The Magic Gourd and Trail of the Panda. China limits the number of foreign films that are allowed to screen in theaters to 20 a year.
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